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Marketing ServicesOur marketing consulting focuses on enhancing the community image, market share, and customer base of our clients. Our specialized programs are designed to assist you in increasing your paid readership in the communities/neighborhoods specified by your publication and/or your advertisers using some or all of the methods below….Field Marketing:We will train your internal/employee staff or your external/contractors in our proven door-to-door sales techniques resulting in your market share.Co-Op Marketing:We will partner your newspaper up with locally based charity/non-profit organizations (pre-approved by you) to secure paid, home-delivered subscriptions and then donate a portion of the subscriber's payment to the charity. This partnership in sales will build "goodwill" for your publication within the communities you serve. With each sale, your new reader will get a sense of "giving-back" to their community and of course this will all be accomplished through support and generosity of your publication.Event Marketing:Your company can support your community's fairs, K-runs, and local events by using our unique marketing approaches. We will relieve you of that "internal headache" of always trying to find "volunteers" to staff these events with a friendly smile. Once again, our employees, professionally trained in these areas of sales, will not only interact graciously with the community, but also inform those who are not currently customers about the benefits of becoming a member of your family of customers, "casually and professionally". In addition, our experienced team of graphic artist will create and produce all promotional / collateral materials needed in supporting these community events.Segmented Direct Mail:With our targeted demographic/psychographic direct-mail programs, we work with your staff to create 4-color, pre-addressed, 1st or 2nd class mailers with bounce back cards and incoming order number to reach new potential readers - ranging from new home owners, movers, renters, seniors, to even those who have just had a baby. All of our programs are full turn-key, from creation to mailing. Our proven direct-mail programs can also target your former subscribers by their specific cancellation reason. By emphasizing the values of your company, and what their missing, we will then analyze specific reasons and record names/addresses to allow you the opportunity to "smooth-out" any miscommunications that may exist.Single Copy Analysis and Marketing:
We will review your market and offer ways to expand on your current operation via Point-of-Sale activities. With proven industry Best Practices and Benchmarking methods, we will provide you with the formula to create "marketing partnerships" with your retail associates. We also design logos for in-store racks to co-promote both you and the retailer, and coin operated racks (newspapers) with wrap around decals that tie your equipment with the image/environment of the communities in which you serve. |